By focusing on the solution, we take you on a journey from insight to strategy without losing sight of the target user.

It all starts with empathy
We help you connect and collaborate with a wide range of stakeholders, from occupiers and tenants to businesses and local communities.

This leads to definition
We seek to identify and understand the problem people are trying to solve. Who are they? What are their challenges? What will make the greatest difference to their lives?

The next step is ideation
We help you explore what new services and spaces – and even business models – will help overcome these challenges. Taking an integrated approach, we combine different dimensions and disciplines to form a systemic view of your city.

Every space is a prototype
We help you design new products and test how well they perform in practice. Then we’re here to support you as you engage with architects and planners during the pre-planning and post-occupancy phase.

Our methods

We blend qualitative and quantitive research to give you a fine-grained understanding of people and society – and the numbers to back it up. Here are some methods we regularly use.

Stakeholder mapping
This is an important first step to understanding who your key stakeholders are, where they come from, and what they are looking for in relationship to your scheme. We like to collaborate with local government, businesses and communities so you can move forward with a complete picture.

Empathy interviews
By entering and understanding someone’s thoughts, feelings and motivations, we can understand what makes a place truly relevant to the people who are set to use it. We identify what is most important to them. This helps you intuitively make the right decisions on a project.

We like to walk in someone’s footsteps for a day or more to establish what matters to them, and why. By participating in and observing their life for a short while, we help you identify broader relationships and themes, enabling you to design spaces that really work.

Focus groups
Focus groups help you learn more about group or community opinions and needs. In focus groups, someone’s response is typically spoken, open-ended, relatively broad, and qualitative. But, their feedback is extremely rich. This enables you to get closer to what they really think and feel.

Once we know who your customers are, what is important to them, and how they engage and interact with their physical environment, we use questionnaires to establish how many people feel, think and act the same way. These numbers are invaluable in your discussions with planners and architects.