Since the outbreak of Covid 19, the way that consumers make purchase decisions has radically changed. Brands and companies have to deepen their understanding of what matters in the ‘new normal’, and quickly adapt to retain and attract customers.
Human City collaborated with FUSE Foresight, and surveyed 400 people in the UK to establish the key drivers and opportunities for businesses as we look forward to 2021. Our research shows that individual wellbeing drives consumer preferences whereas other concerns such as environmental responsibility is less important than it was before the pandemic.
This is unsurprising. Nevertheless, increased consumer interest in digital products and services coupled with an emerging interest in ‘the local’ produces an interesting tension between global, online interactions and local, personal relationships that brands and businesses must navigate successfully.
Our short report covers the future drivers and trends that brands and companies need to consider as they look forward to 2021. Please have a read, and let us know what you think!
We will make our full report, including the survey results and business opportunities, available on request. We will also be hosting a webinar to discuss our findings with invited speakers, and to explore the implications for business planning as we look forward to 2021.
If you'd like a copy of the full report or have any questions or comments about the short report, we'd love to hear from you. Get in touch with us hello@humancity.co.uk. We would enjoy exploring new business opportunities.
